What is GEO in digital marketing?
GEO, or Generative Engine Optimization, optimises your brand and content so AI-powered search and answer systems understand and reference you in their responses.
What is the difference between GEO and SEO?
SEO targets traditional search rankings. GEO targets visibility and citation inside AI-generated answers. Together they cover both how people search today and how they will tomorrow.
Is GEO worth investing in now?
Yes. Early movers build entity authority that is hard for competitors to displace later.