Building a Digital Marketing Funnel That Actually Works
The four funnel stages, the order to build them in, what connects them, and the honest metric for each. Plus the three things that quietly break funnels.
Digital marketing strategy for growing businesses: funnels, channel mix, measurement and the decisions that come before tactics.
The four funnel stages, the order to build them in, what connects them, and the honest metric for each. Plus the three things that quietly break funnels.